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1st Conference of the National Breastfeeding Project

18 Mar 2026 | Events | 17 views

cartaz conf faam

Presentation

With this event we seek to present and publicly publicize the National Breastfeeding Friendly Pharmacy Project, coordinated by Adriana Pereira and dreamed and designed by her since 2001. This initiative began in Italy in 2007, being part of the Il Melograno Itália Association. It is a project for the Protection, Promotion and Support of Breastfeeding that is part of UNICEF's programs worldwide. In Portugal, it is being integrated into the Protection, Promotion and Support for Breastfeeding programs of the Ministry of Health (General Directorate of Health).

The supreme objective is to contribute to increasing breastfeeding rates in Portugal. It is aimed at all pharmacies nationwide and their employees who intend to respond to what is recommended in this project.

Low breastfeeding rates are a global public health problem, and scientific studies show that mothers need help to breastfeed successfully. Pharmacies, according to UNICEF and WHO, can be a great resource for the community and their employees with specialized training in this area, can be one of the "hot chain" rings in supporting pregnant women, breastfeeding mothers and their families.

By becoming Breastfeeding Friendly, the Pharmacy is developing its work in accordance with the guidelines of UNICEF and WHO and the Ministry of Health. To this end, the Pharmacy must commit to:    

- Join the national project Farmácia Amiga do Aitamento Materno

- Complete the nine steps of this project

- Respect the International Code of Breast Milk Substitutes

- Be subject to evaluation by external auditors to obtain certification and be periodically re-evaluated to ensure compliance with the International Code of Breast Milk Substitutes and the criteria of this initiative.

The nine steps of the Breastfeeding Friendly Pharmacy

1.Have a written standard on infant and child feeding, in accordance with the Ministry of Health guide and the International Marketing Code for Breast Milk Substitutes.
2. Train all Pharmacy staff to apply the written standard, as per Step 1.
3. Inform all women about the benefits of breastfeeding and the risks of artificial feeding.
4. Support and encourage mothers to initiate and maintain breastfeeding.
5. Prepare a space to welcome the pregnant woman and the mother with her child.
6. Promote the image of the mother who breastfeeds and not promote the mother who offers the bottle.
7. Deliver breast milk substitutes* to the mother at the time of sale only upon specific request.
8. Purchase breast milk substitutes without joining discount campaigns and refusing any promotional gifts to be given to mothers.
9. Promote and activate initiatives and projects in the community in a network with other social actors who defend breastfeeding.
*Note: By breast milk substitutes the International Code understands: formulas for infants (including what is called "special" milks, such as "hypoallergenic" formulas, milks for premature babies, among others), continuation/transition milks, baby foods and drinks to be used before the baby turns 6 months of age, such as cereal porridge, biscuits, teas, juices and water, bottles and teats. (Articles 2, 3 and AMS 53.2 [2001]), IBFAN-ICDC.
 
 

Scientific Committee

Adriana Pereira

Adriano Cattaneo

Isabella Sciarretta

Teresa Baptista Ramalho

 

Organizing Committee

Adriana Pereira

Teresa Baptista Ramalho

Susana Freitas​

Maria Augusta Valente

Hugo Guedes Castro

 

Program

 

cartaz programa conf faam

Scientific program

09:00Opening of the secretariat

09:30 – Breastfeeding Respects and Interests Everyone (Adriana Pereira)

10:00 – Importance of this initiative worldwide (Adriano Cattaneo, Epidemiologist, Italy)

10:30 – Coffee Break

11:00Opening ceremony (It includes the General Director of Health, President of ANF, President of INFARMED, President of OF, President APLF, President IL Melograno Itália, President IBFAN, among others)

11:30 – Breastfeeding Friendly Pharmacy, an initiative of the Il Melograno Association (Paolo Delaini, Italy)

11:40 - National Breastfeeding Friendly Pharmacy Project, implementation in Portugal (Adriana Pereira)

12:00 – Importance of this project and training explained in the first person

12:10 – Delivery of certificates to the three Pharmacies that meet the project requirements

12:30 - Closing (Adriano Cattaneo and Adriana Pereira)

 

Registration Instructions (Sign up here)

• Reading the instructions may avoid any problems on the day of the event or clarify any doubts regarding your participation, which is why we ask that you read them carefully.

• Registration is carried out exclusively through this website and you can use the link available at the beginning or end of this page.

• When you complete your registration, you will have access to your registration information and will receive an email confirming your registration.

• The available payment methods are bank transfer (information below).

• The amount payable is defined in the price table.

• All correspondence with those registered in the scientific activity will preferably be done by email, considering the organization has carried out this notification after successfully sending the email.

REGISTRATION CANCELLATION AND REPLACEMENT POLICY:

There will be no refund of any paid item.

Note: If you have any questions, additional information about your registration or technical problems while filling out, please contact us by phone (936248097) or via email This email address is being protected from spambots. You need to activate JavaScript to view it..

PARTICIPANTS’ RIGHTS:

• Congress folder

• Certificate

REGISTRATION VALUE:

Pharmacy Technical Owners and Directors - €20.00 per participant

Pharmacists and Pharmacy Technicians – €10.00 per participant

Pharmaceutical Sciences and Pharmacy Students – €5.00 per participant

General Public – €5.00 per participant

Account details where to make the payment: IBAN: PT50 0035 0091 00011191 400 44                

Account holder name:

Taxpayer Number:

Once completed, send attachment to This email address is being protected from spambots. You need to activate JavaScript to view it..

Registration is confirmed after receipt of proof of payment

Places will be filled in order of registration/payment

 

Support

Vila Nova de Gaia City Council

Baptista Ramalho Pharmacy

Fátima Marques Pharmacy

Gaia Jardim Pharmacy

Conference location

Add the address, map and images of the auditorium

Information

Published:
18 Mar 2026 20:56

Last updated:
30 Mar 2026 19:03